Author:
Altobello Nasco Suzanne,Hale Dena
Reference40 articles.
1. Consumer Search and Public Policy
2. External Search Effort: An Investigation Across Several Product Categories
3. Berry, L. (1980), “Services marketing is different”,Business, Vol. 30, May/June, pp. 24‐9.
4. Implications of Consumer Information Processing Research for the Design of Consumer Information Systems
5. Blattberg, R.C. and Deighton, J. (1996), “Managing marketing by the customer equity test”,Harvard Business Review, Vol. 74 No. 4, pp. 136‐44.
Cited by
19 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献