1. Andreani, J.C. and Conchon, F. (2005), “Fiabilité et validité des enquêtes qualitatives.: un état de l'art en marketing”,Revue Française du Marketing, No. 201, pp. 5‐21.
2. Boje, D.M., Oswick, C. and Ford, J. (2004), “Language and organization: the doing of discourse”,Academy of Management Review, Vol. 29 No. 4, pp. 571‐7.
3. Carrefour (2004),Corporate Social Responsibility Report, available at: www.carrefour.fr.
4. Cooper, C. (2001), “Not just a numbers thing: tactics for improving reliability and validity in qualitative research”,Proceedings of RM Forum, RMD, Academy of Management, Vol. 6.
5. de Gaulejac, V. (1988), “Roman familial et trajectoire sociale”,Cahiers de sémiotique textuelle: le récit d'enfance en question, Vol. 12, pp. 70‐83.