Measuring communication impact for university advertising materials-Reference-Cited by-同舟云学术

Measuring communication impact for university advertising materials

Published:1999-06 Issue:2 Volume:4 Page:73-79
ISSN:1356-3289
Container-title:Corporate Communications: An International Journal
language:en
Short-container-title:Corp Comm: An Int Jnl

Author:

Gatfield Terry,Barker Michelle,Graham Peter

Publisher

Emerald

Subject

Organizational Behavior and Human Resource Management,Industrial relations

Reference8 articles.

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2. Lewis, S. (1991), “Universities join the top 500 exporters”,Campus Education Today, 6 August, p. 12.

3. Maslen, G. (1994), “Overseas students swell to 63,000”,Campus Review, 17‐23 November, p. 5.

4. Gatfield, T.J. (1998), “The international product life cycle: an Asian/Australian perspective”,Journal of Marketing Higher Education, Vol. 8 No. 4.

5. Jackson and the Overseas Students

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