Brand new ventures? Insights on start‐ups' branding practices
Author:
Publisher
Emerald
Subject
Management of Technology and Innovation,Marketing
Reference27 articles.
1. Branding as a Competitive Strategy for Demand Management in SMEs
2. Brand, organization identity and reputation: SMEs as expressive organizations
3. Brand, organisational identity and reputation in SMEs: an overview
4. Corporate identity and corporate communications: creating a competitive advantage
5. Corporate brands: what are they? What of them?
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2. Social media platforms use in startups’ international marketing strategies: a multiple case study;International Marketing Review;2024-07-30
3. The brand-building process of B2B high-tech startups in an omni-digital environment;Journal of Product & Brand Management;2024-07-16
4. The impact of entrepreneurial marketing on new venture brand image and performance: a capability perspective;European Journal of Marketing;2024-05-31
5. Türkiye’de Startup Girişimlerine Bakış: Çanakkale İlinde Bir Vaka Analizi;Alanya Akademik Bakış;2024-05-31
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