Author:
Yoh Eunah,Gaskill LuAnn R.
Abstract
US retail executives' perspectives of the future of apparel retailing were explored in this study. Data were collected through personal interviews conducted at the 1996 National Retail Federation (NRF) Convention in New York City. Current and future changes in demographic, consumer behavioural and technological trends impacting apparel retailing were studied; current challenges in the apparel retailing field were discussed and future business strategies were recommended. Respondents' predictions include the emergence of a new competitive culture focused on the development of unique products and business strategies beyond price‐based retail competition. Retail executives recommend the development of niche markets and strong product development programmes. Based on study results, implications for retail practitioners and researchers are discussed with relevant hypotheses inductively generated from study findings. The research was funded, in part, by the Graduate Student Research Fund, College of Family and Consumer Sciences, Iowa State University.
Subject
Marketing,Business and International Management
Reference29 articles.
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