A consumer‐oriented segmentation study in the Swiss wine market
Author:
Publisher
Emerald
Subject
Food Science,Business, Management and Accounting (miscellaneous)
Reference35 articles.
1. Women wine consumers: information search and retailing implications
2. Global vs international involvement‐based segmentation
3. Motivational factors of gender, income and age on selecting a bottle of wine
4. Connecting product attributes with emotional benefits
5. An Occasion-Based Segmentation Approach to the Wine Market in Denmark
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