Author:
Li Fangxuan (Sam),Shang Yuanyuan,Su Qianqian
Abstract
Purpose
The purpose of this study is to propose and test a model that is composed of immersion, perceived attractiveness, happiness, satisfaction and behavioral intention in light of the extended cognitive-affective-conative model.
Design/methodology/approach
To test the suggested research model, 271 genuine on-site questionnaires were gathered.
Findings
Immersion was found to positively affect perceived attractiveness and happiness. It is also suggested that perceived attractiveness and happiness mediate the association between immersion and tourist satisfaction.
Research limitations/implications
This study also has advantageous marketing and management implications for destination managers and marketers to improve tourist satisfaction.
Originality/value
As per the authors’ knowledge, this is the very first study that inspects the mechanism by which how immersion influences tourist satisfaction.
Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development
Cited by
9 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献