E-voting adoption in a developing country

Abstract

Purpose The purpose of this paper is to present factors that affect e-voting adoption in the Middle East and, in particular, Jordan. Changing the election voting method for the people in Jordan from traditional voting to interactive voting via the web needs exploration to understand the factors affecting e-voting adoption by citizens. Therefore, this paper reports on a study undertaken to identify the main factors that would influence citizens’ intentions to adopt the use of an e-voting system in Jordan, using an established e-government adoption model and a theoretical framework consisting of the diffusion of innovations (DOI) theory and the technology acceptance model (TAM). Design/methodology/approach A survey study of 267 Jordanian citizens who were internet users investigated the influence of the aforementioned factors on the adoption and use of e-voting websites. Multiple regression analysis was used to test the hypotheses. Findings Contrary to the previous established e-government adoption model, beliefs and website design were not found to be significant predictors of the intention to use e-voting websites. The paper found that trust in government, attitudes, perceived usefulness and complexity were significant factors in Jordanian citizens’ intentions to use e-voting websites. Originality/value This is one of few studies to have used an established e-government adoption model to test the adoption of e-voting as one of the e-government applications. In addition, this paper is one of the few to examine the factors that influence the adoption and use of e-voting systems by citizens in the Middle East. Although the previous e-government adoption model showed the impact of attitude to be non-significant on e-government adoption, this paper shows the significant influence of attitudes on citizens’ intentions to use e-voting websites. On the other hand, this paper supports previous e-government adoption studies in showing the importance of including constructs of the DOI theory (relative advantage and complexity) and those related to TAM (perceived usefulness and perceived ease of use) when considering the topic of e-government adoption in a Middle Eastern country, although previous studies have shown similarities between these constructs.