Abstract
The circulation of shoppers is the ultimate determinant of the
success or failure of planned shopping centres and the retail outlets
therein. However, as a consequence of the practical difficulties
involved, this issue has attracted relatively little empirical research.
A week‐long observation survey of shopper behaviour is described, which
reveals that shopper movement is confined to a comparatively small part
of the centre. Weaknesses in the existing tenant mix are also
highlighted, as is the importance of “atmospherics”.
Subject
Business and International Management,Marketing
Cited by
22 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献