Business distance and global retailing: a model for analysis of key success/failure factors-Reference-Cited by-同舟云学术

Business distance and global retailing: a model for analysis of key success/failure factors

Published:1996-12-01 Issue:11 Volume:24 Page:30-38
ISSN:0959-0552
Container-title:International Journal of Retail & Distribution Management
language:en
Short-container-title:

Author:

Dupuis Marc,Prime Nathalie

Abstract

Proposes a preliminary model of analysis of the key success and failure factors in retail internationalization. Indicates that a business distance between the domestic and target markets is creating a “prism effect” on the original competitive advantages. Gives the examples of the internationalization of French hypermarket in the USA (failure) and in Asia (success) as illustrations. Outlines future research directions and managerial implications.

Publisher

Emerald

Subject

Business and International Management,Marketing

Reference36 articles.

1. 1Hollander, S., Multinational Retailing, International Business and Economic Studies, Michigan State University, Ann Arbor, MI, 1970.

2. 2Burt, S., “Temporal trends in the internationalization of British retailing”, The International Review of Retail Distribution and Consumer, 1993, pp. 391‐410.

3. 3Dupuis, M., Marketing international de la Distribution, Les Editions d’Organization, Paris, 1991.

4. 4Discount Store News, “Special report on global retailing”, 2 August 1993.

5. 5Beauchet, J., “Perspectives d’internationalization de la distribution”, Managing Director of Promodès, Conference at the Paris Graduate School of Management, October 1994.

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