Abstract
The analysis of attitude statements made in respect of grocery
shopping has now been undertaken in several locations. Results from the
Portsmouth area are reported and such statements are related to the
grocery store actually reported as being used by respondents. A further
refinement is to disaggregate the results by contrasting two source
areas of shoppers, one with a higher socioeconomic profile. It is noted
that differences do sometimes emerge in the responses offered by this
segmentation. Implications of these findings are discussed.
Subject
Business and International Management,Marketing
Cited by
9 articles.
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