The Web 2.0 challenge to libraries

Abstract

PurposeThe purpose of this paper is to illustrate issues surrounding Web 2.0 technologies and their relevance to libraries by general discussion and examples from library practice.Design/methodology/approachA broad narrative account of Web 2.0 developments combined with illustrations of how one library in particular reacted to these developments.FindingsIt was found that all libraries need to evolve a Web 2.0 strategy to promote this aspect of their services, but that they will need to devise solutions to specific problems as part of this strategy. These include the range of Web 2.0 platforms that are on offer and the authentication and workload issues associated with this diversity. A single, unified library system‐based approach to Web 2.0 is offered as a viable alternative to using disparate external services.Research limitations/implicationsThis paper does not resolve the difference between a multi‐platform Web 2.0 strategy and the single, unified library system‐based approach, although a preference for the systems‐based approach is suggested. The relative strengths and weaknesses of these two approaches is worthy of further research.Practical implicationsAt the level of practice, this viewpoint article offers two alternative Web 2.0 strategies which can be applied quite readily in everyday library work.Originality/valueThis paper tries to offer a clear range of options for librarians interested in pursuing Web 2.0 services, facilitating successful service enhancement in the working library.