Gastronomy festivals in the development of event tourism and the current situation in Turkey

Abstract

PurposeThe aim of this study is to emphasize the importance of Turkey’s gastronomy festivals within the context of event tourism by identifying and highlighting their significance.Design/methodology/approachInternational gastronomy festivals in Turkey hold significant importance within the scope of event tourism. These festivals contribute both economically and culturally by promoting Turkey’s rich and diverse culinary culture on a global scale. The importance of international gastronomy festivals in Turkey within event tourism also extends to cultural diplomacy and international promotion. These festivals enhance Turkey’s touristic image and help reach a broader audience internationally by showcasing the country’s cultural richness and hospitality. Bu baglamda bu çalisma, Türkiye’de gastronomi festivallerinin önemini ve mevcut durumunu arastirmayi ve etkinlik turizminin gelisimi kapsaminda düzenlenen etkinlikleri belirlemeyi amaçlamaktadir.FindingsIn this context, this study aims to investigate the importance and current status of gastronomy festivals in Turkey and to identify events organized within the scope of the development of event tourism.Research limitations/implicationsThe study provides information about international gastronomy festivals nourished by Turkey’s rich culinary culture. However, local gastronomy festivals are not included.Practical implicationsDevelop Comprehensive Marketing Strategies: Promote gastronomy festivals through targeted marketing campaigns that highlight the unique culinary experiences and cultural attractions of each region. Utilize digital platforms and social media to reach a wider audience and engage potential visitors.Social implicationsEnhance Collaboration Among Stakeholders: Foster collaboration between local governments, tourism organizations, culinary associations, and local businesses to ensure the successful planning and execution of gastronomy festivals. Encourage partnerships with international culinary institutions and chefs to enhance the prestige and appeal of these events.Originality/valueThe importance of international gastronomy festivals in Turkey within event tourism also extends to cultural diplomacy and international promotion. These festivals enhance Turkey’s touristic image and help reach a broader audience internationally by showcasing the country’s cultural richness and hospitality.