Author:
Rastogi Shailesh,Sharma Arpita
Abstract
PurposeA highly competitive market incentivizes private healthcare providers to deliver high quality services. The purpose of this paper is to identify the perceived expectations of a new private multi-speciality hospital in a non-metro city. To this end, the paper develops a model using identified relevant factors.Design/methodology/approachA structured questionnaire was administered to 900 people. Exploratory factor analysis and confirmatory factor analysis were then applied to the data, and partial least square-structural equation modelling was used to test the moderated mediation model.FindingsWord-of-mouth and safety (WM) and access to the hospital and the cost of medical services are found to be important factors for the perceived expectations of the hospitals by medical facility and treatment at a hospital. High quality medical facilities can lead to improved perceived expectations of hospitals, mediated by positive WM. Levels of access to the hospital and the cost of services can significantly moderate the perceived expectations of a hospital, despite good medical facilities.Practical implicationsThe study has implications for policymakers and hospital authorities in the context of private sector multi-speciality hospitals in non-metro cities. It will help healthcare managers and service providers to better understand customer perceived expectations, and thereby develop effective strategies for customer service. Decision-makers are encouraged to focus on positive word-of-mouth and enhancement of customer safety to bring about favourable expectations of hospitals. Beyond merely having excellent medical facilities, hospitals that ensure ease of access to the hospital and keep costs low can achieve positive consumer expectations and satisfaction levels.Originality/valueThe paper makes three novel contributions as follows: the mere presence of high quality medical facilities and practices does not equate to positive expectations about the hospital among the patients; access to the hospital and the cost of its services are important in bringing about positive expectations among healthcare consumers; and WM can significantly moderate positive expectations of the hospital. The authors are not aware of any of these findings being previously reported.
Reference130 articles.
1. Service quality in healthcare institutions: establishing the gaps for policy action;International Journal of Health Care Quality Assurance,2013
2. Health-care facility choice and the phenomenon of bypassing;Health Policy and Planning,1999
3. An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research;International Journal of Contemporary Hospitality Management,2018
4. The mediating effect of patient satisfaction in the patients’ perceptions of healthcare quality-patient trust relationship;International Journal of Marketing Studies,2011
5. Factor selection for service quality evaluation: a hospital case study;International Journal of Health Care Quality Assurance,2017
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献