Abstract
Purpose
This article examines how responsibility and strategy can and should be connected in a business organization.
Design/methodology/approach
The article offers a review of the field by mapping previous studies according to their strategy and responsibility orientations and, consequently, identifies the classic perspective, as well as the major deficiencies and prevailing research gaps in the literature.
Findings
The article contributes to the field of strategic corporate responsibility by reframing the field with a contender perspective that challenges the classic view of strategy and responsibility amalgamation. Together, the classic and the contender perspectives are synthesized to form an integrative perspective that is more holistic than those currently available.
Originality/value
The article ends by calling for a reimagining of the relationship between corporate responsibility and strategy to find promising future research avenues and effective business practices suitable to meet the challenges of the twenty-first century.
Subject
Pharmacology (medical),Complementary and alternative medicine,Pharmaceutical Science
Cited by
16 articles.
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