Facilitating the circular economy: insights from novel supply network actors

Abstract

Purpose This research studies circularity brokers, the economic actors facilitating the transition of companies towards circular operations. The purpose of this paper is to extend the understanding of “circular brokerage”, deriving from the concept of brokerage existing in network theory and applied to the specific context of the circular supply network. Recent papers have been devoted to particular facets of circular brokerage, with studies dedicated to circular incubators or platforms. This study proposes how these new actors can have a significant role in facilitating circular economy in general. Design/methodology/approach The methodology is qualitative using 17 semi-directed interviews with circularity brokers. The theoretical approach draws on the network view and builds on recent developments of the theory in the context of circular economy. Findings Circularity brokers support organisations and their networks, helping them to overcome the problems that stand in their way of adopting circular economy at different levels (micro, meso and macro). To do this, circularity brokers deploy a wide range of activities involving technical, methodological and relational skills. The study extends previous research by elaborating on the relationship between the position these actors occupy within their network and the benefits they can bring in terms of circularity. Originality/value This research provides evidence on the role of circularity brokers and moves the state of knowledge from a specific sector or cases to other sectors and a broader role beyond network position specifics. Network theory, with the constructs of broker exchanges and the influence of embeddedness, is used to develop theoretical implications.