Author:
Davies Larissa,Coleman Richard,Ramchandani Girish
Abstract
A feature of many non-elite sports events, especially those conducted in public places, is that they are free-to-view. The article focuses on the methodological issue of estimating spectator attendance at free-to-view events and the consequences for impact evaluation. Using empirical data from three case studies, the article outlines various approaches to measuring attendance and discusses the key issues and implications for evaluating free-to-view sports events.
Subject
Marketing,Finance,Business and International Management
Cited by
17 articles.
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