Editing The History of Marketing Thought-Reference-Cited by-同舟云学术

Editing The History of Marketing Thought

Published:2009-07-10 Issue:2 Volume:1 Page:318-329
ISSN:1755-750X
Container-title:Journal of Historical Research in Marketing
language:en
Short-container-title:

Author:

Tadajewski Mark

Abstract

PurposeThis paper aims to be a reflection on the production of The History of Marketing Thought.Design/methodology/approachHistorical review.FindingsMarketing has been largely ahistorical. Hopefully with the production of this collection, it will become less so as students and scholars alike engage with the history of marketing thought.Research limitations/implicationsSome possible limitations of the collection are outlined.Practical implicationsThe major work articulates the value of historical research for marketing and management practice.Originality/valueThis paper reflects a personal perspective on the production of a collection of scholarly articles.

Publisher

Emerald

Subject

Marketing

Reference62 articles.

1. Bartels, R. (1988), The History of Marketing Thought, 3rd ed., Publishing Horizons, Columbus, OH.

2. Bennett, P.D. (1970), “Leaders in marketing: John A. Howard”, Journal of Marketing, Vol. 34 No. 1, pp. 75‐6.

3. Borch, F.J. (1958), “The marketing management philosophy as a way of business life”, in Kelley, E.J. and Lazer, W. (Eds), Managerial Marketing: Perspectives and Viewpoints A Source Book, Richard D. Irwin, Homewood, IL, pp. 18‐24.

4. Borden, N.H. (1932), “Cooperative associations through trade associations”, Harvard Business Review, Vol. 10 No. 4, pp. 482‐93.

5. Bristol, L.H. (1932), Profits in Advance, Harper & Brothers, New York, NY.

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Evolution of Marketing Scholarship;Transgenerational Marketing;2019-11-21

2. Critical historical research method and marketing scholarship;Journal of Marketing Management;2018-06-13

3. Islamic marketing: insights from a critical perspective;Journal of Islamic Marketing;2012-03-23

4. Non-western contexts: The invisible half;MARKETING THEOR;2012