My life on Mt Olympus-Reference-Cited by-同舟云学术

My life on Mt Olympus

Published:2009-03-20 Issue:1 Volume:1 Page:10-33
ISSN:1755-750X
Container-title:Journal of Historical Research in Marketing
language:en
Short-container-title:

Author:

Hollander Stanley C.

Abstract

PurposeThe purpose of this paper is to recount Stanley C. Hollander's own educational experiences and career paths. This is a reprint (with permission) of Stanley C. Hollander's article which first appeared in the Journal of Macromarketing in 1995.Design/methodology/approachAn autobiographical description of the author's early years.FindingsThe paper reveals many of Stanley C. Hollander's personal thoughts, reflections and some regrets.Originality/valueThe paper provides valuable personal insights from the late Stanley C. Hollander.

Publisher

Emerald

Subject

Marketing

Reference80 articles.

1. Fuchs, V.R. (1993), “Education and its consequences: my philosophy of life”, American Economist, Vol. 37 No. 2, pp. 1‐5.

2. Hollander, S.C. (1948), “Of‐the‐month clubs”, Journal of Retailing, Vol. 24.

3. Hollander, S.C. (1953a), “The discount house”, Journal of Marketing, Vol. 18, pp. 57‐9.

4. Hollander, S.C. (1953b), Sales Devices throughout the Ages, Joshua Meier Company, New York, NY.

5. Hollander, S.C. (1955a), “Limitations of science in the study and practice of marketing”, Frontiers in Marketing Thought, Bureau of Business Research, Indiana University, Bloomington, IN, pp. 175‐85.

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