Market orientation and the craftsperson-Reference-Cited by-同舟云学术

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Market orientation and the craftsperson

Published:2003-12 Issue:11/12 Volume:37 Page:1621-1635
ISSN:0309-0566
Container-title:European Journal of Marketing
language:en
Short-container-title:European Journal of Marketing

Author:

Tregear Angela

Publisher

Emerald

Subject

Marketing

Reference29 articles.

1. Arts and Crafts

2. Postmodern Marketing?

3. The Four Ps of the Marketing Concept: Prescriptive, Polemical, Permanent and Problematical

4. Marketing planning in small enterprises: A model and some empirical evidence∗

Cited by 20 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Crafting professionals: entrepreneurial strategies for making a living through passionate work;Innovation;2022-01-03

2. The crucial role of market intelligence in the development of small business marketing capabilities;Journal of Small Business and Enterprise Development;2020-06-19

3. Consumers’ perception of food product craftsmanship: A review of evidence;Food Quality and Preference;2020-01

4. Traditions, health and environment as bread purchase drivers: A choice experiment on high-quality artisanal Italian bread;Journal of Cleaner Production;2019-06

5. Why energy retrofitting in private dwellings is difficult in Norway: Coordinating the framing practices of government, craftspeople and homeowners;Energy Research & Social Science;2019-03

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