The commodification of the past, postmodern pastiche, and the search for authentic experiences at contemporary heritage attractions
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Published:2000-08
Issue:7
Volume:34
Page:835-853
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ISSN:0309-0566
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Container-title:European Journal of Marketing
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language:en
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Short-container-title:European Journal of Marketing
Author:
Goulding Christina
Reference30 articles.
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5. Brown, S. (1995a), “Postmodern marketing research: no representation without taxation”,Journal of the Market Research Society, Vol. 37 No. 3, pp. 287‐310.
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