Exploring the role of market learning capability in competitive strategy-Reference-Cited by-同舟云学术

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Exploring the role of market learning capability in competitive strategy

Published:2003-04 Issue:3/4 Volume:37 Page:407-429
ISSN:0309-0566
Container-title:European Journal of Marketing
language:en
Short-container-title:European Journal of Marketing

Author:

Weerawardena Jay

Publisher

Emerald

Subject

Marketing

Reference70 articles.

1. IN SEARCH FOR THE UNIQUE: CAN FIRM-SPECIFIC ADVANTAGES BE EVALUATED?

2. Structural equation modeling in practice: A review and recommended two-step approach.

3. Estimating Nonresponse Bias in Mail Surveys

4. Australian Manufacturing Council (1995),The Innovation Cycle: Practical Tips from Innovative Firms.

5. Cognitive biases and their impact on strategic planning

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