The emergence of counterfeit trade: a literature review

Author:

Staake Thorsten,Thiesse Frédéric,Fleisch Elgar

Abstract

PurposeTrade in counterfeit goods is perceived as a substantial threat to various industries. No longer is the emergence of imitation products confined to branded luxury goods and final markets. Counterfeit articles are increasingly finding their way into other sectors, including the fast‐moving consumer goods, pharmaceutical, and automotive industries – with, in part, severe negative consequences for consumers, licit manufacturers, and brand owners alike. This paper seeks to shed light on the economic principles of counterfeit trade and the underlying illicit supply chains.Design/methodology/approachAn extensive literature review was conducted that comprised contributions from different strands of management research.FindingsThough governments as well as management have clearly identified the problem, very little is known – both in practice and theory – about the mechanisms and structure of the illicit market, the tactics of counterfeit producers, consumer behavior with respect to imitation products and the financial impact on individual companies. The diversity of the counterfeit phenomenon underlines the need for further research in this area and the development of company‐specific measures for fighting product piracy.Research limitations/implicationsThe clandestine nature of the counterfeit market limits direct accessibility to the phenomenon. Consequently, the existing body of literature does not necessarily cover all aspects of counterfeit activities. The review helps to highlight existing research gaps but may not be able to identify additional aspects of the phenomenon that, thus far, have not been deemed relevant.Originality/valueThe paper critically reviews the current state of research across different management‐related disciplines. From an academic perspective it may serve as a starting point for a future research agenda that addresses the current knowledge gaps. From a practitioner's perspective it is helpful for understanding the relevant influence factors and for developing appropriate, state‐of‐the‐art counterstrategies.

Publisher

Emerald

Subject

Marketing

Reference116 articles.

1. Anti‐Counterfeiting Group (2003), Why You Should Care about Counterfeiting, Anti‐Counterfeiting Group, High Wycombe.

2. Albers‐Miller, N.D. (1999), “Consumer misbehavior: why people buy illicit goods”, Journal of Consumer Marketing, Vol. 16 No. 3, pp. 273‐87.

3. Ang, S.H., Cheng, P.S., Lin, E.A.C. and Tambyah, S.K. (2001), “Spot the difference: consumer responses towards counterfeits”, Journal of Consumer Marketing, Vol. 18 No. 3, pp. 219‐35.

4. Bach, D. (2004), “The double punch of law and technology: fighting music piracy or re‐making copyright in a digital age?”, Business and Politics, Vol. 6 No. 2, pp. 1‐35.

5. Balkin, D.B. and Shepherd, D.A. (2004), “Piracy as strategy? A reexamination of product piracy”, Working Paper Economia wp04‐08, Instituto de Empresa, Madrid.

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3