Using open source data in developing competitive and marketing intelligence-Reference-Cited by-同舟云学术

Using open source data in developing competitive and marketing intelligence

Published:2008-07-25 Issue:7/8 Volume:42 Page:852-866
ISSN:0309-0566
Container-title:European Journal of Marketing
language:en
Short-container-title:European Journal of Marketing

Author:

Fleisher Craig S.

Publisher

Emerald

Subject

Marketing

Reference39 articles.

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4. Blenkhorn, D. and Fleisher, C.S. (2007), “Performance assessment in competitive intelligence: an exploration, synthesis, and research agenda”, Journal of Competitive Intelligence and Management, Vol. 4 No. 2, pp. 4‐22.

5. Boncella, R.J. (2003), “Competitive intelligence and the web”, Communications of AIS, Vol. 2003 No. 12, pp. 327‐40.

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