Impact of Acculturation, Consumer Affinity, and Inverse COO Effect on a Supplier Country’s Image from Exporting Professional Services to a Host Country: A Conceptual Framework-Reference-Cited by-同舟云学术

Impact of Acculturation, Consumer Affinity, and Inverse COO Effect on a Supplier Country’s Image from Exporting Professional Services to a Host Country: A Conceptual Framework

Published:2015-10-24 Issue: Volume: Page:199-233
ISSN:1474-7979
Container-title:International Marketing in the Fast Changing World
language:
Short-container-title:

Author:

Toffoli Roy,Librowicz Michel,Hajjem Ahlem,Telahigue Issam

Publisher

Emerald Group Publishing Limited

Reference103 articles.

1. Country-of-origin effects on purchasing managers’ product perceptions;Industrial Marketing Management,1994

2. Executive insights: Exploring the practical effects of country of origin, animosity, and price–quality issues: Two case studies of Taiwan and Acer in China;Journal of International Marketing,2005

3. The dual nature of country-of-origin effects;Australasian Marketing Journal,1998

4. Reinforcing willingness to buy and to pay due to consumer affinity towards a foreign country;International Management Review,2014

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Travel Animosity and Affinity: A Chaordic Perspective;Journal of Travel Research;2024-05-30

2. Understanding the origin and evolution of affinity as a multidisciplinary concept: A conceptual approach to consumer affinity;Psychology & Marketing;2022-08-23

3. Does Affinity Country Really Matter? Re-examining the Effect of Consumer Affinity on Consumer Purchase Intention;International Journal of Social Science and Business;2022-04-03

4. A review of consumer affinity research: recent advances and future directions;International Marketing Review;2022-03-16