Actions to implement three potent post‐crisis strategies

Abstract

PurposeThe purpose of this paper is to make suggestions as to how an organization successfully manage uncertainty and complexity and, ultimately, foster growth in the wake of the recent economic crisis.Design/methodology/approachThe paper recommends three main goals that organizations should concentrate their actions around.FindingsThe paper finds that as organizations prepare for a future ripe with uncertainty, there is urgency for companies to take actions to prepare for the key opportunities presented in this post‐crisis environment. Business leaders should start by developing clear scenarios for their industry and the overall situation that can help identify which strategies and business models will best position their organization to succeed across the range of possible future outcomes. By combining an understanding of their current position with a clear set of future scenarios, they can select decisive moves across the three recommendations identified in this studyOriginality/valueThe paper presents useful information on action an organization can make in order to manage uncertainty and complexity and, ultimately, foster growth.