Cui bono: a conversation with ChatGPT

Abstract

Purpose To assess the ability of generative AI to assist in crisis management planning and response. Design/methodology/approach The viewpoint is built on a “conversation” with ChatGPT (CGPT) on the subject of crisis management. As such, portions of the text were generated by CGPT, a Large Language Model (LLM) and not by the author. Findings While CGPT has mastered the language of crisis management, its ability to assist in real-life situations is probably limited. Paradoxically, it believes it can help provide predictive analytics even though it claims not to be able to assess future events. Originality/value The author believes that the paradoxes inherent in CGPT’s claims to be able to assist in crisis management have not previously been examined.