Subject
Marketing,Business and International Management
Reference3 articles.
1. Aaker, D.A. (1996), Building Strong Brands, Free Press, New York, NY.
2. Grassl, W. (1999), “The reality of brands: toward an ontology of marketing”, American Journal of Economics and Sociology, Vol. 58.
3. Kapferer, J.‐N. (1992), Strategic Brand Management, Free Press, New York, NY.
Cited by
22 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献