Facts, Fantasies, Foundations, Formations, Fights, and Fallouts of Global Consumer Culture: An Introduction to the Special Issue
Author:
Publisher
Emerald
Subject
Marketing,Business and International Management
Reference28 articles.
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2. A consumer cultural paradox: exploring the tensions between traditional and international education;International Marketing Review;2022-03-25
3. ‘Antiglobalscapes’: A cross-national investigation of the nature and precursors of consumers’ apprehensions towards globalization;Journal of Business Research;2022-01
4. Globalization and Global Consumer Culture: The Fragmentation, Fortification, Substitution and Transmutation of Social Identities;Globalized Identities;2022
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