Value appropriation in Brazilian cattle industry

Abstract

Purpose The purpose of this paper is to examine the influencing factors on cattle breeders’ payment system choices using cross-sectional data collected in the Brazilian states of Mato Grosso do Sul and Rio Grande do Sul. The investigation aims to analyze the problem of value appropriation comparing the payment based on carcass index with live weight mode under the perspective of “bovine for slaughtering” as a multidimensional product with various attributes. Design/methodology/approach This study employs a generalized order logistic regression model in a survey with 69 cattle breeders’ interview to conduct the empirical analysis. Findings The empirical results show that measurement difficulties and collective actions influence farmers’ choice to a less efficient payment system in quality terms and value appropriation problems, while the trust level in the slaughterhouse pushes to a more efficient system. Furthermore, trust was presented as more important than technological aspects and long-time relationship as well as collective action corroborates to increase bargaining power and to solve conflicts. In sum, trust, measurement and bargaining power brought traditional and alternative solutions to solve conflicts such as well-designed payment indicators, collective actions and transaction costs. Originality/value This study used first-hand survey and proxy variables on cattle farmers’ payment system choices. Another contribution is the focus on two regions with two different payment systems in the same institutional environment in a way to suggest mechanisms of private strategies and public policy to reduce opportunistic value appropriation as well as decreasing conflict.