Author:
Chitakunye Pepukayi,Takhar Amandeep
Abstract
Purpose
– The purpose of this paper is to explore how technological devices impact on family mealtime rituals. The intention is to understand how the consumption of technological devices transforms eating practices, and how the meanings of family quality time are continuously evolving through the consumption of mobile media devices.
Design/methodology/approach
– Insights are drawn from two independent, ethnographic studies that adopted an interpretive approach which employed multiple methods, including 63 visual diaries; 40 written diaries; observations in schools, homes, and Sikh temples (73 items observed), and 66 in-depth interviews. Both studies involved children, aged between 13 and 17 years within the UK, and were conducted for a period of over 12 months each. Informants were recruited through interaction with schools, Sikh temples and the Sikh community.
Findings
– The findings reveal interplay between family quality time, and the consumption of technological devices such as smartphones, laptops, tablets, ipods and their associated application packages. Of particular interest is how these devices transfer cultural meanings surrounding family mealtime interactions. The paper uncovers how family quality time is altered and evolved in form, but not ultimately abandoned, and argues that the pervasive nature of technology at mealtimes has implications into food cultures and identity.
Originality/value
– The encroachment of media devices on the food environment has often been described with negativity. However, this study tells a different, yet positive tale about transformations in social institutions such as the family and the school as a consequence of the consumption of technological devices at mealtimes.
Subject
Food Science,Business, Management and Accounting (miscellaneous)
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