Abstract
PurposeMassive multiplayer online role-playing games (MMORPGs) are representative metaverse games that are thriving in academia and the industry. This study aims to develop an integrated model based on Yee's motivations and the Proteus effect to explore individuals' intentions of playing MMORPGs.Design/methodology/approachThe data were gathered by conducting an online survey (n = 441) for the players of World of Warcraft, an MMORPG. The collected data were analyzed with a structural equation model.FindingsThe outcomes of this research reveal that the Proteus effect positively influenced the intentions of the players to play the game via mediations of social, immersion, achievement motivations and enjoyment. Furthermore, the players influenced by the Proteus effect, which enables avatar embodiment and identification, exhibited a stronger intention to play MMORPGs.Originality/valueThis research is one of the first attempts to establish a theoretical framework involving the Proteus effect and Yee's motivations. In addition, the findings of this study imply that the Proteus effect should be considered when investigating the individual experience of metaverse games.
Subject
Economics and Econometrics,Sociology and Political Science,Communication
Reference116 articles.
1. Priming or proteus effect? Examining the effects of avatar race on in-game behavior and post-play aggressive cognition and affect in video games;Games and Culture,2016
2. ASKCI (2020), “Analysis and scale forecast of China's mobile game market in 2020: MMORPG has the largest market share”, available at: https://baijiahao.baidu.com/s?id=1668929550038138394&wfr=spider&for=pc (accessed 20 May 2022).
3. The effect of consumer motivation to play games on video game-playing engagement;Procedia Economics and Finance,2015
4. Virtually real: a psychological perspective on massively multiplayer online games;Review of General Psychology,2010
5. Hearts, clubs, diamonds, spades: players who suit MUDs;Journal of MUD Research,1996
Cited by
11 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献