Research on the organization of user needs information in the big data environment

Abstract

Purpose This paper aims to propose a conceptual model for improving the organization of user needs information in the big data environment. Design/methodology/approach A conceptual model of the organization of user needs information based on Linked Data techniques is constructed. This model has three layers: the Data Layer, the Semantic Layer and the Application Layer. Findings Requirements for organizing user needs information in the big data environment are identified as follows: improving the intelligence level, establishing standards and guidelines for the description of user needs information, enabling the interconnection of user needs information and considering individual privacy in the organization and analysis of user needs. Practical implications This Web of Needs model could be used to improve knowledge services by matching user needs information with increasing semantic knowledge resources more effectively and efficiently in the big data environment. Originality/value This study proposes a conceptual model, the Web of Needs model, to organize and interconnect user needs. Compared with existing methods, the Web of Needs model satisfies the requirements for the organization of user needs information in the big data environment with regard to four aspects: providing the basis and conditions for intelligent processing of user needs information, using RDF as a description norm, enabling the interconnection of user needs information and setting various protocols to protect user privacy.