National Culture Characteristics for Managing Corporate Reputation and Brand Image Using Social Media-Reference-Cited by-同舟云学术

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National Culture Characteristics for Managing Corporate Reputation and Brand Image Using Social Media

Published:2019-06-26 Issue: Volume: Page:127-142
ISSN:1064-4857
Container-title:Research in Global Strategic Management
language:
Short-container-title:

Author:

Becker Kip,Lee Jung Wan

Publisher

Emerald Publishing Limited

Reference32 articles.

1. Monitoring and protecting company and brand reputation on social networks: when sites are not enough

2. Internet social network communities: Risk taking, trust, and privacy concerns

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Literature Review;Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions;2022

2. Global Aspects of Reputation and Strategic Management;Research in Global Strategic Management;2019-06-26

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