Ten years after: the impact of German unification on retail pharmacies

Author:

Schmidt Ruth Ä.,Pioch Elke A.

Abstract

Building on a previous study of retail change the impact of the German unification on retail pharmacies is conceptualized in terms of the interaction between changes in system and life world with the retail pharmacist located at the interface between the two realms. A series of key informant interviews with retail pharmacists located in Berlin and Brandenburg forms the basis for grounded theory building. Differences between the previous system and the current status quo are examined and a tentative typology of eastern pharmacies posited.

Publisher

Emerald

Subject

Business and International Management,Marketing

Reference19 articles.

1. ABDA (1999), Bundesvereinigung Deutscher Apothekerverbände, Jahresbericht 98/99.

2. Clarke‐Hill, C.M., Robinson, T.M. and Foot, R. (1992), “West German retailing goes east”, International Journal of Retail & Distribution Management, Vol. 20 No. 6, pp. 16‐23.

3. Corporate Intelligence (1997), “OTC Pharmaceuticals in Germany”, Marketing in Europe, No. 415, June.

4. Corporate Intelligence on Retailing (1998), Marketing in Europe, No. 424, March.

5. FAZ, Frankfurter Allgemeine Zeitung (1990), “Apotheker im Osten sollen zu ihren Einkaufspreisen verkaufen”, 24 December, p.9.

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