1. The Spread of Article Numbering and Retail Scanning in Europe
2. Increasing efficiency in the supply chain for short shelf life goods using RFID tagging
3. Niemeyer, A., Pak, M.H. and Ramaswamy, S.E. (2003), “Smart tags for your supply chain”, McKinsey Quarterly, No. 4.
4. Sterner, J. (2001), “Radio frequency ID: a new era for marketers?”, Consumer Insight, Vol. 3 No. 4, Winter, pp. 4‐7, available at: http://acnielsen.com/pubs/ci/2001/q4/