Reasons for retailers’ involvement in town centre management

Abstract

Building on an earlier publication in the International Journal of Retail & Distribution Management, the following article investigates the reasons for retailers’ involvement in town centre management (TCM) schemes in the UK. Findings are drawn from interviews with representatives of independent traders and national multiples, and a questionnaire survey of town centre managers. The article reveals several key reasons for retailers’ involvement in TCM and identifies some significant differences between independents and multiples in this respect. The findings show that the overriding motivation for the participation of retailers in TCM is their belief that it may benefit their business in some way. Equally importantly, the research identifies a number of reasons why retailers do not become involved in TCM schemes. The article concludes by showing that an understanding of the reasons for retailers’ involvement in TCM can play a significant role in attracting retail support for the concept.