Abstract
PurposeThe purpose of this paper is to encourage other libraries to establish links in Google Earth and Google Maps linking back to their original content.Design/methodology/approachIn the quest of the library at Quinnipiac University, USA, to develop a working Keyhole Markup Language (KML) template, they used tutorials from Google, forums for KML developers, and the Google Earth Community.FindingsThis project demonstrated that well‐designed KML files can have a verifiable impact on the usage of original content, serving as an advertising medium and an additional access point to their content.Practical implicationsLibrarians can use these techniques to provide access to their material using a service that has proven extremely popular with users.Originality/valueThe paper provides information on free tools for libraries to enhance the discovery and access to their collections.
Subject
Library and Information Sciences
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