MARKETING IN THE RESTRUCTURED PROFESSIONAL SERVICES FIELD-Reference-Cited by-同舟云学术

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MARKETING IN THE RESTRUCTURED PROFESSIONAL SERVICES FIELD

Published:1987-01 Issue:1 Volume:1 Page:67-75
ISSN:0887-6045
Container-title:Journal of Services Marketing
language:en
Short-container-title:Journal of Services Marketing

Author:

Van Doren Doris C.,Smith Louise W.

Publisher

Emerald

Subject

Marketing

Reference7 articles.

1. Advertising for psychologists: Pride and prejudice or sense and sensibility?

2. Marketing Professional Services

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Managing advertising agency client partnerships for value co-creation: Characteristics, categories, and challenges;Marketing Theory;2018-07-03

2. Branding activities of a micro industrial services company;Journal of Services Marketing;2013-05-24

3. Unconsciously Competent: Academia's Neglect of Marketing Success in the Professions;Journal of Relationship Marketing;2009-03-12

4. A Conceptual Model of Relative Influence in Decision Making in a Professional Services Context;Journal of Professional Services Marketing;1998-08-27

5. Innovation in professional services;Technological Forecasting and Social Change;1992-08

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