Influence of new cinematographic and television operators on the attractivity of tourist destinations

Abstract

Purpose This paper aims to anticipate the influence of new cinematographic and television operators on the attractiveness of tourist destinations. Design/methodology/approach The methodology developed is two-fold: first, long-haul observation of the sector, and second, a state of the literature on the topic. Findings These platforms reshape the distribution of audiovisual content and influence consumer behavior. Through the detailed knowledge of users (user data, recommendation algorithm), the platforms have important information at their disposal to build future tourism trends. Originality/value In the continuity of research in film tourism, the authors question the impact of platforms that are now emerging as significant operators in the distribution and creation of audiovisual content.