Why people use social media: a uses and gratifications approach-Reference-Cited by-同舟云学术

Why people use social media: a uses and gratifications approach

Published:2013-08-30 Issue:4 Volume:16 Page:362-369
ISSN:1352-2752
Container-title:Qualitative Market Research: An International Journal
language:en
Short-container-title:Qualitative Mrkt Res: An Int J

Author:

Whiting Anita,Williams David

Publisher

Emerald

Subject

Marketing

Reference16 articles.

1. Reality Television Programming and Diverging Gratifications: The Influence of Content on Gratifications Obtained

2. Gil‐Or, O. (2010), “Building consumer demand by using viral marketing tactics within an online social network”, Advances in Management, Vol. 3 No. 7, pp. 7‐14.

3. The use of collaborative electronic media for information sharing: an exploratory study of determinants

4. Users of the world, unite! The challenges and opportunities of Social Media

5. Online and in the Know: Uses and Gratifications of the Web for Political Information

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