Elevating workforce stability: augmented reality and artificial intelligence solutions for overcoming employee turnover challenges in hospitality and tourism

Abstract

PurposeThe aim of this article is to produce alternative solution suggestions at a conceptual level, by utilizing technologies in the field of Augmented Reality (AR) and Artificial Intelligence (AI), to address the increasing personnel shortages encountered in the tourism and hospitality industry. The discussion is based on a review of the literature.Design/methodology/approachThis article presents a qualitative study investigating the impact of Artificial Intelligence (AI) and Augmented Reality (AR) technologies on the workforce turnover rate in the tourism and hospitality industry in general.FindingsAlthough Artificial Intelligence (AI) and Augmented Reality (AR) technologies have both positive and negative aspects for the hospitality and tourism industry and its employees, these technologies can be used to reduce the factors that cause employee turnover. In particular, it leads to improvements in job satisfaction, job commitment and career opportunities of sector employees, reduction of job stress, and selection and retention of the right employees.Originality/valueThis study examines the factors that tourism sector employees encounter in the sector and that cause the workforce turnover rate to increase, and emphasizes the importance of the possible benefits of the use of Artificial Intelligence (AI) and Augmented Reality (AR) technologies in reducing these factors that cause the workforce turnover rate.