Service quality as an important dimension of brand equity in Swiss services industries-Reference-Cited by-同舟云学术

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Service quality as an important dimension of brand equity in Swiss services industries

Published:2005-04 Issue:2 Volume:15 Page:132-141
ISSN:0960-4529
Container-title:Managing Service Quality: An International Journal
language:en
Short-container-title:Managing Service Quality

Author:

Bamert Thomas,Wehrli Hans Peter

Publisher

Emerald

Subject

Strategy and Management

Reference13 articles.

1. An empirical comparison of consumer-based measures of brand equity

3. Designing Research for Application

4. Farquhar, P.H. (1989), “Managing brand equity”,Marketing Research, Vol. 1 No. 9, pp. RC‐7‐RC‐12.

5. Garvin, D.A. (1983), “Quality on the line”,Harvard Business Review, Vol. 61 No. 5, pp. 65‐75.

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