Digital transformation: Platform ecosystems as a tool for High-tech Business management.

Abstract

As a part of digital transformation, high-tech businesses are increasingly using platform ecosystems as a management model. Today ecosystem companies displace traditional corporations from leadership positions, which predetermined the scientifc interest in understanding their key properties and patterns of development. The purpose of the paper is to study the management features that determine the competitive advantages of platform ecosystems. The methodological basis of the study has become a benchmarking that is a traditional economic analysis of the companies’ bond with partners and customers, and the methodological toolkit was benchmarking, a comparative analysis of the successful organizational and management practices of high-tech corporations (which have formed ecosystems around themselves). The analysis of the platform ecosystems activity made it possible to select the management features that distinguish the ecosystem management model from traditional approaches. The research highlights, in particular, such positions as the nature of intercompany coordination, modularity of operations and versatility of relations. The scientifc result of the study is the identifcation of three groups of management decisions that allow platform ecosystems to implement accelerated innovative development and provide them with competitive advantages over traditional business models. These include: relations with customers (the formation of an individually oriented value offer); creation of an innovationoriented organizational structure and corporate culture; leadership in the system (organization of management focused on creativity rather than adherence to standards). The results were verifed by analyzing their application by companies using various management technologies. The conclusion is that the implementation of the mentioned management decisions makes it possible to adapt a high-tech business to the requirements of the digital economy.