Fan communities — fight or lead? the political potential of modern fan culture

Author:

Kalitko I. I.1ORCID

Affiliation:

1. Financial University

Abstract

The border between virtual space and real life is getting thinner: digital technologies are used everywhere, and virtual communities are increasingly influencing real economic and political life. China began an active struggle with fan communities in 2021, where fan clubs and the popularity of “idols” formed an alternative social force capable of influencing economic and social processes. The Chinese experience of controlling and restricting the fan environment has become the first in the world, while examples of using the resources of fan communities for political purposes have been known in the United States and China itself for years. Can the fan community become an active element of civil society or an effective tool of political struggle? The article examines the phenomenon of fan communities in the context of political science, current cases of using the power of fandom in politics and prospects for the development of fan culture within civil society.

Publisher

Financial University under the Government of the Russian Federation

Subject

General Medicine

Reference11 articles.

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5. Kim E. Fandom and new cultural intermediary in new media era: focusing on the case of BTS. Journal of the Korea Contents Association. 2020;20(1):378–391.

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