Features of the Policy of Branding Leading Russian Economic Universities

Abstract

This article is devoted to the assessment of the development of communications of leading economic universities with all targeted audiences and the development of their brands, in order to increase noticeability in the global space, attracting a well -known professor, talented applications, organizing collaborations in the broadest sense of understanding the term. The authors conclude that it is impossible to rest on the laurels of historical fame and the established reputation, and the university brand, although it has a funded component in time, requires constant work on maintaining and improving.