The Problem оf the Research Methods оf the Value-Motivational Sphere оf Personality in the Times оf Transformations

Abstract

Our country is currently in a very dynamic situation. Rapid changes in a society demand prompt and timely diagnostics of the psychological condition of large and small social groups, that, in turn, makes the problem of toolkit relevant. In the article the comparative analysis of two various types of techniques used in the studies of motivation and value orientations — the traditional method and the reflexive one — is carried out. The advantages and disadvantages of each type of techniques are highlighted. The important advantage of reflexive techniques is that they minimize the problem of equivalence of meanings of the researcher and the respondents. Reflexive techniques also allow for the integration of qualitative and quantitative data analysis. Traditional techniques and methodologies are focused on a quantitative analysis of results. They are easy to create and use. Automation of data processing is possible. Conclusions are made, that use of techniques of reflective type is necessary during crises and rapid changes; and the development of traditional techniques should be based on the results received by qualitative methods.