Subjective Matrix оf Vertical Political Communication

Abstract

The article provides a brief overview of various aspects of research into subjects of political communication, analyzing their key characteristics and distinctive features. The authors introduce their own typology of political communication through the construction of a vertically integrated communication matrix. The key characteristics of each type of political communication and the main subjects of communication, their goals and degree of nativeness are described in detail. In the course of the study, the authors come to the conclusion that the leading role in the subject matrix is played by the dominant type of political communication, where the main actor is the highest official of the state.