Ecosystem approach to the management of economic agents’ interaction in the industry

Abstract

The article is devoted to the theoretical and methodological substantiation of the ecosystem theory application to manage the interaction of digital economy actors in the context of industry’s development, including its high-tech sector. The subject of the study was the assessment of objective and subjective components of the process of forming a united digital space necessary to ensure interaction in the enterprise management in the new digital economy, and the goal was to solve the question of choosing a theoretical basis in favor of ecosystem theory. The results of the article carried out using the methods of description, scientific analysis and synthesis consist in identifying the completion of digital transformation when the ecosystem level is reached, substantiating the necessary conditions for this; systematizing the objective need to update classical approaches, proving the need to adapt life cycle models for ecosystems taking into account the uncertainty of technological development and proposing an original cyclic model that takes into account transformation of enterprises and the formats of their interactions in the digital economy. As conclusions, the basic provisions on the elements of a united digital space (platform, network effects and market expectations) and a dynamic model of its formation based on an ecosystem approach are presented. The authors have formed recommendations for the creation of a management system for the interaction of economic agents, taking into account the rules of communication of ecosystem partners, competition between them and the possibilities of coordination. The relevance of the work done is determined by the proposal of a unified interpretation of the process of forming a united digital space as one of the most important consequences of the digital breakthrough of the economy.