1. Department of Marketing, City University of Hong Kong, Kowloon, Hong Kong SAR 999077, China
2. Department of Marketing, Yale School of Management, Yale University, New Haven, CT 06511
3. Advanced Institute of Business, Tongji University, Shanghai, China
4. Department of Psychology, Princeton University, Princeton, NJ 08540
5. Department of Computer Science, Princeton University, Princeton, NJ 08540